Company Information


Ueni Trading Company Limited aims to contribute to society by providing brands for customers. We equally respect all stakeholders such as shareholders, employees, suppliers and local communities. Among these stakeholders, customers and brand holders are the key to success in our mission.

1. Customers

The philosophy of Customer First has always been the driving force in all aspects of our operation since Ueni Trading Company Limited's establishment in 1989. Customer First means that we forge partnerships with customers and strive to exceed their expectations; this is also what we call Retail Support. Based on this philosophy, we develop and provide brands through our retail clients to enrich the lives of people.

2. Brand Holders

We respect brand holders and work with them through long-term relationships to achieve mutual trust and growth. To gain trust from brand holders, we endeavor to understand the importance of their brand identities and to enhance their brand image in the Japanese market.