Launching in Japan!! SALZEN, a German creative bag brand that pairs with lifestyles of various occupations, will launch on April 15 at the experiential store b8ta in Shinjuku and Yurakucho.

Ueni Trading Company Ltd. (Head office: Taito Ward, Tokyo. Representative Director: Masahiro Miyagami) will launch SALZEN, a German creative brand bag that pairs with lifestyles of various occupations, on April 15 at the experiential store b8ta in Shinjuku and Yurakucho, as well as on the official Japanese website.
https://www.salzen.jp/

The times are changing faster than ever.
So fast that what's valuable today, will be obsolete tomorrow.
That's why we respect those who go beyond the status quo to follow and develop their vision to create a brighter tomorrow.
SALZEN strives to be a trusted partner for those people.

BRAND STORY

SALZEN's predecessor was a school bag made in an ergonomic and sustainable method. It was created in Cologne, Germany in 2017 with the purpose of creating products for any situation and for those across a wide range of age groups. They product is founded on the following four principles: minimalist, highly functional, high-quality, and fair. These principles have allowed us to constantly challenge ourselves to create better products through trial and error, taking into consideration not only the design and quality of the bags, but also the production background.

With the concept of creating creative bags that accompany people's lifestyles, SALZEN is a brand that adapts to various lifestyles. The primary focus is on bags, with plans to expand the lineup to include accessory cases and T-shirts. SALZEN is a creative bag with a presence that does not interfere with any type of work and a simple functionality that can be used by every user. Through SALZEN, we will express what it means to have a comfortable lifestyle and what the issues for the future are.

SALZEN is characterized by the functionality of the bags, the design, and the material.

FUNCTIONALITY

SALZEN backpacks and accessories have functions that enrich your daily life. For maximum support in any situation, SALZEN bags are equipped with the following features.

MOBILE OFFICE
You can work anywhere with ease. All SALZEN backpacks are equipped with impact-resistant laptop compartments that can hold a laptop up to 16 inches. The compartment is padded and shock-resistant, with hook and loop straps and a reinforced bottom for added security.

SECRET POCKET
All backpacks are equipped with a pocket with a zipper (secret pocket). The secret pocket is accessible on the go even with the backpack on your back. It also has enough space to hold your smartphone, keys, and wallet. The secret pocket is configured on the bottom of the backpack in an unnoticeable area as a measure to protect you from pickpockets while on the road.

INNOVATIVE SUITSTRAPS
All SALZEN backpacks are equipped with innovative straps that conform to the shape of your shoulders. The lightweight memory foam provides optimal air circulation and prevents wrinkles on shirts and blouses. It is purposely designed without cushion to distribute the load of the luggage and is durable up to 15kg.

MAXMUM FLEXIBILITY　
SALZEN backpacks are extremely flexible and are designed with the purpose of supporting your everyday life. They are flexible enough to handle various occasions: they can be carried on your back, in your hands, or over the bar on your suitcase. All backpacks are equipped with a trolley sleeve.

EASY ACCESS
All SALZEN backpacks have a padded compartment to safely store a notepad and a separate cable compartment. Some models are designed with side access for easy retrieval without having to lower the backpack.

SAFE STORAGE

All fabrics, leathers, and zippers on the products are water repellent. Innovative PFC-free coating make the products resistant to stains and easy to clean.

INCREDIBLE LIGHTNESS
SALZEN backpacks are designed to be incredibly light while maintaining excellent quality and durability for lasting use. The SAVVY series weighs in at 730g and the TRIPLETE travel bag series is just over 1kg.

MINIMALISTIC DESIGN

Our products are minimalist in design with no unnecessary details and are made to fit in with every kind of outfit for people of all ages and genders. The size of the bags varies with the series, but all are designed to be stylish.

SLEEK AND CLEAR LINE

SALZEN backpacks have many internal pockets and compartments yet look very clean. By eliminating the distracting details, pockets, and zippers, SALZEN backpacks are designed to last for a long time without becoming boring.

DISCREET COLOURING
The main color variations are black, gray, beige, navy, and olive. These gentle colors can be matched with any clothing color.

HIGH QUALITY MATERIALS

SALZEN products are durable and meant to last. This is achieved by using only premium materials, from high-quality European terracare® certified leather to 100% PET recycled fabric used for the lining of all backpacks and travel accessories.

The future of our environment is part of our lifestyle: Facing social issues through SALZEN!

Our goal as a brand is to provide highly functional products to enrich people's lifestyles. We also feel that the future environment of people is also a part of their lifestyle. We are committed to addressing environmental issues by using high quality materials that are sustainable and environmentally friendly.

【Product lineup information】

No : SAVVY
Material : Nylon/polyester
Prise : JPY 27,500 (tax included)
Size : H47×W29×D14 ㎝
Color : Phoantom Black,Olive grey ,Knight Blue,Hammada Brown,Ash Grey
Product information：https://www.salzen.jp/c/series/savvy

No : VERTIPLORER
Material : Nylon/polyeste
Prise : JPY 31,900 (tax included)
Size :H48×W43×D17 cm
Color : Phoantom Black,Olive grey ,Knight Blue,Hammada Brown,Ash Grey
Product information：https://www.salzen.jp/c/series/vertiplorer

No : FREELICT
Material : Nylon/polyester
Prise : JPY 31,900 (tax included)
Size :H40×W27×D12 cm
Color : Phantom Black, Olive grey, Hammada Brown
Product information：https://www.salzen.jp/c/series/freelict

No : TRIPLETE
Material : Nylon/polyester
Prise :JPY 48,400 (tax included)
Size : H48.5×W31×D18.5 cm
Color : Phoantom Black,Olive grey ,Knight Blue,Hammada Brown
Product information：https://www.salzen.jp/c/series/triplete

SALZEN products will be available at b8ta

SALZEN is launching for the first time in Japan on April 15, 2021 at the physical experiential store b8ta.

◼︎ b8ta Tokyo - Yurakucho

Period: April 15, 2021 (Thu.) ~ July 31, 2021 (Sat.)
Hours: 11:00 ~ 19:30
Closed: Irregular
Address: Yurakucho Denki Building 1F, 1-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
Series: SAVVY, VERTIPLORER

■b8ta Tokyo - Shinjuku Marui

Period: April 15, 2021 ~ July 31, 2021 (Sat.)
Hours: In accordance with those of the commercial facility
Closed: In accordance with those of the commercial facility
Address: Shinjuku Marui Main Building 1F, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
Series: SAVVY, FREELICT

b8ta official website　https://b8ta.jp/

Brand overview

CREATE TOMORROW

The times are changing faster than ever.
So fast that what's valuable today, will be obsolete tomorrow.
That's why we respect those who go beyond the status quo to follow and develop their vision to create a brighter tomorrow.
SALZEN strives to be a trusted partner for those people.

Brand Story
SALZEN's predecessor was a school bag made in an ergonomic and sustainable method. It was created in Cologne, Germany in 2017 with the purpose of creating products for any situation and for those across a wide range of age groups. They product is founded on the following four principles: minimalist, highly functional, high-quality, and fair. These principles have allowed us to constantly challenge ourselves to create better products through trial and error, taking into consideration not only the design and quality of the bags, but also the production background.

Official website：https://www.salzen.jp/
Instagram：https://www.instagram.com/salzen_jp/