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PR 2021.06.01

Perfect for summer: A chilled protein exclusively for the season

Ueni Trading Company Ltd. (Head office: Taito Ward, Tokyo. Representative Director: Masahiro Miyagami), a specialized trading company that handles brands for fragrances, watches, and fashion accessories, has partnered with Futaba Foods Inc. (Head office: Utsunomiya, Tochigi. Representative Director: Shoji Masubuchi), which sells the highly popular iced snack "SACRÉ." The partnership has led to the development of MY ROUTINE SACRÉ LEMON-FLAVORED PROTEIN. Today, on May 12 (Wednesday), the details of the product will be made public on a special site ahead of its launch on June 16 (Wednesday) to communicate the specialties and deliciousness of the SACRÉ LEMON-FLAVORED PROTEIN.

  • Product characteristics

Replicating the sweet and sour flavor of SACRÉ LEMON

The flavor of SACRÉ LEMON, which is characterized by its sweet and refreshing flavor, has become a reminder of the arrival of spring and summer. It's a long-selling iced snack and is the No.1* shaved ice product in a cup. The whey protein is blended with "whole lemon powder" that has been squeezed out with the skin and pulp to reproduce the sweet and sour taste and refreshing sensation of SACRÉ LEMON.

It contains citric acid, which is great for post-workout fatigue, and has a refreshing taste. It also contains 11 vitamins in addition to the protein.

*Shopper insight, ID-POS analysis. Survey period: August 2020. Survey scope: Purchase data from 850 stores nationwide including SM, co-ops, and some CVS data.


Hit the gym to enjoy delicious protein!

サクレプロテイン動画SACRÉ LEMON video

夏トレ パート1動画Summer training: Part 1 video

夏トレ パート2動画Summer training: Part 2 video

Protein intake should take place after your workout routine.

It's fine to hit the gym and work out just to drink delicious protein afterwards. It's one of the views proposed by MY ROUTINE, which posts videos for the summer season on its official YouTube channel.
  • Product overview

サクレレモン風味プロテイン

SACRÉ LEMON-FLAVORED PROTEIN

Product name: MY ROUTINE SACRÉ LEMON-FLAVORED PROTEIN
Contents: 700g
Price: JPY 3,780 (tax included)
Launch: June 16 (Wednesday)
Sales contact: Ueni Trading Company Online Shop, etc.
Seller: Ueni Trading Company Ltd.

<MY ROUTINE SACRÉ LEMON-FLAVORED PROTEIN special website>

https://www.myroutine.jp/sacre/

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